If you’re an SEO seasoned, there’s a terrific danger you spend most of some time and awareness optimizing for Google’s search engine result page (SERP).
No one could fault you. After all, Google is the most famous search engine on earth at
There’s a cause such a lot of people use Google Search Console and Google Analytics 4 (GA4) to make search engine optimization decisions: They’re extraordinary tools.
However, they’re far from the best ones obtainable.
In truth, what if I instructed you that Bing—yes, Bing—gives a incredible platform to help control your SEO?
As it seems, there’s a compelling use case for Bing Webmaster Tools, the platform that Bing offers SEOs and site owners to gauge their overall performance on a search engine that more than one hundred million day by day lively users trust at
What Is Bing Webmaster Tools?
Bing Webmaster Tools is Microsoft’s webmaster tool to evaluate how your internet site plays on Bing. It offers insights into how Bing crawls, indexes, and ranks your website’s pages. Think of it as a kind of “Bing Search Console.”
Why Bing Is Important For search engine marketing
Everyone is aware of that Google is the leader in search as it’s the dominant search engine. That doesn’t imply you must ignore Bing, but. Bing is 2nd with just over nine percentage of the computer global search engine marketplace. That means you might pass over out on a whole lot of site visitors if you optimize best for Google at
Why? Well, Bing emphasizes one of a kind ranking elements than Google. Bing wishes precise keyword suits in title tags, meta descriptions, domains, and primary headers like H1 and H2 tags.
Bing additionally seems at social signals as ranking factors. That means you’ll rank higher in search outcomes when greater people percentage your content material on social platforms like Facebook and Twitter. This is essential while seeking out ways to cut your Bing Ads costs or set up shopping campaigns to drive traffic throughout the vacation season at
Getting Started With Bing Webmaster Tools
Getting commenced with Bing Webmaster Tools is a sincere system with a handful of steps. You (or a person on your crew) will need to do the subsequent:
Sign up for a Microsoft account in case you don’t already use one. Sometimes, you may even use an current Google or Facebook account to open one and proportion a single Bing Webmaster Tools login at
Head to Bing Webmaster Tools and import your present websites from Google Search Console or add your website online manually. If you pick out the second alternative, you’ll must confirm possession by using including metatags or importing an HTML record. The Bing Webmaster Tools verification procedure is important to getting the entirety up and going for walks.
Give Bingbot a while to move slowly your demonstrated website online at
Explore the gear and statistics to be had in your website online in the Bing Webmaster Tools platform (extra in this later within the blog).
Set up electronic mail notifications and combine Bing facts into your reporting.
Use insights to pick out Bing-precise search engine optimization opportunities.
It might take time to adjust as you upload Bing for your existing workflow, but you’ll capture on quickly. Once you have got a good take care of, use its insights and gear to supply large wins to your logo or customers at
Bing Webmaster Tools Features
OK, so we know that Bing is crucial for seek. How do you leverage its webmaster gear to maximize their effect? Let’s take a closer observe their capabilities.
Home
The domestic tab summarizes all to be had reports and equipment. You won’t be capable of see information for your Bing analytics until forty eight hours after data collection and processing starts, so be patient at
Search Performance
The seek performance segment gives special metrics in your web site’s overall performance inside Bing. This is where you could view clicks, impressions in keeping with web page and keyword, and statistical tendencies over the past six months. It also includes Page site visitors and Search key-word reviews. This is one of the most vital Bing seek gear, so pay close attention at